Most projects don’t fail at the end.They fail weeks earlier — just not visibly.In The Project Profit Illusion, Ethan steps into a leadership role on a project that appears to be under control.But as pressure builds and subtle signals begin to emerge, he starts to question what he’s seeing — and what he’s missing.Guided by an experienced mentor, he uncovers a pattern that exists across projects, teams, and organisations.A pattern that explains:Why projects driftWhy problems appear lateWhy effort expands when it matters mostAnd why most teams only see it when it’s too late to act.This is a story about projects.But more importantly — it’s about when you see them.